Using WhatsApp marketing software that connects to the API, is possible.Īlso read: Guide to Send WhatsApp Broadcast Messages for Business 8. Even so, only those recipients who have saved your phone number would receive the message.Įven if a customer has not saved your phone number, you can send broadcasts to up to 100,000 customers per day using the WhatsApp API. The Business app allows you to send broadcasts to a maximum of 256 recipients. Technically, you could send these messages by hand using the Business app, but doing so would be time-consuming and impractical as your company expands.Īlso read: WhatsApp Push Notification: New Trends For Your Customer Service 7. You can set up and send automated notifications to your clients using the WhatsApp API, such as: If the customer sends a message that contains the word "refund," for instance, you could set an automation rule to automatically mark that conversation as and send a different auto-reply than you would for a typical customer message. Software programs can assist you in doing this and many other things with the WhatsApp API. Or an after-hours message for when the office is closed. In the WhatsApp Business app, you can set up a simple auto-reply, such as a welcome message for when a customer messages you for the first time. Quick response buttons (up to 3 per message).Call a phone number with the CTA Button.The message templates feature of the WhatsApp API supports button-style messages. Using the Business App, you can only send standard text or media messages. There is no way for you to know which team member is responding to which customer, whether customers have received a response, or whether their issue has been resolved, even if you can share the Business app's access with some team members.Īs opposed to this, a WhatsApp customer support tool like TapTalk that uses the official API can help you keep track of every WhatsApp conversation, the team member who is assigned to it, and the date the customer's question was answered by closing the ticket. Your entire team will find it very simple to manage a WhatsApp number and all customer inquiries from a single, convenient inbox thanks to this. Software like TapTalk.io can use a Shared Team Inbox thanks to WhatsApp API. They might be able to access WhatsApp Web, but they risk being logged out. Sharing your WhatsApp Business phone number and app with other team members is not a simple process. Large companies with support teams and lots of customer messages can use the WhatsApp Business API to meet their needs. Who It Created Forįor small businesses with few customer inquiries, WhatsApp Business is a stand-alone mobile app. Let's look more closely at each aspect of the differences between the two. WhatsApp offers two different kinds of business services: the WhatsApp Business App and the WhatsApp Business API.īoth have the purpose of assisting brands in their customer communications, but each has a different functionality that must be thoroughly understood to make a wise investment in your business. What are The Differences between WhatsApp Business App vs WhatsApp Business API?Īlthough this may seem complicated, we are here to make it as clear as we can for you.
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